Explore your taste buds.

Brand Identity | Tagriba

Brand Overview

Tajriba is a unique experiential store offering a wide range of healthy snacks and ingredients. Customers are invited to taste and explore products before purchasing, creating an engaging and interactive shopping experience.

Tajriba is dedicated to making healthy snacking enjoyable and accessible for everyone, transforming the way people think about healthy eating with an endless array of flavors and experiences.

The Circle of Wholeness & Discovery

Brand Identity Concept

Wholeness & Completeness

The circle symbolizes wholeness and completeness, representing Tajriba’s full range of healthy, natural, and delicious products. Just as a circle has no beginning or end, Tajriba offers an endless array of flavors and experiences for its customers.

The circular concept signifies a journey and the process of discovery. At Tajriba, customers embark on a culinary adventure, exploring new flavors and ingredients before selecting their favorites. This makes shopping at Tajriba a unique and engaging experience.

Journey & Discovery

The circle embodies harmony and balance, reflecting the balanced nutrition and harmonious flavors found in Tajriba’s products. This story emphasizes the importance of balanced eating and the harmonious blend of taste and health.

Harmony & Balance

Indulge in a World of Healthy Flavours

Tajriba’s brand identity is deeply rooted in the symbolism of the circle, embodying wholeness, discovery, and balance. These interconnected themes create a cohesive and engaging brand story, ensuring a consistent message across all touchpoints. This effectively conveys the brand’s core values and enhances the customer experience.

Symbol of Infinite Choices

The logo for Tajriba encapsulates the brand's core values through a playful, circular aesthetic that signifies infinity, personal connection, and community. This logo is designed to be both inviting and sophisticated, mirroring the brand’s commitment to offering endless choices in healthy snacks and ingredients. Key elements of the logo include:

Brand Logo

Infinity Symbol

The combination of 'B' and 'A' in the logo forms an infinity sign, symbolizing infinite choices available in healthy snacks and ingredients, breaking the stereotype of limited healthy snack options.

Person/Family Representation

The 'I' in Tajriba is designed to represent a person, angled slightly to convey a casual and personal touch, emphasizing the brand's focus on providing a personalized experience for individuals and families.

ACCENT COLOUR

Colours that Capture the Essence

Brand Colours

The color palette of Tajriba is carefully selected to reflect its playful, casual, versatile, and healthy nature. The vibrant and elegant hues work together to create a cohesive and inviting visual identity, making the brand both approachable and sophisticated.

Primary

Represents playfulness and creativity, forming the major playfulness of the brand.

Playful Purple

Primary

Reflects casual elegance and premium aspects, balancing

the vibrant purple.

Elegant Cream

Accent

Used sparingly to highlight

and accentuate key elements, emphasizing versatility and playfulness.

Energetic Orange

Secondary

Enhances the

casual feel.

Casual Lavender

Secondary

Adds a natural and

healthy touch.

Healthy Mint

Secondary

Contributes to the overall

calm and inviting

atmosphere.

Inviting Sky

These colors work together to convey the dual aspects of playfulness and premium quality that define Tajriba, ensuring the brand feels both inviting and sophisticated.

Fonts of Character and Charm

Typography

The typography of Tajriba is selected to reflect its playful and premium nature, ensuring consistent communication of the brand’s personality across all materials. The blend of playful and elegant fonts enhances the brand’s identity, making it inviting and refined.

Congenial

Primary Font

Reflects the playful nature of the brand with its round and fluffy design. It’s used prominently to maintain a consistent playful tone.

Font Weight

Congenial Thin

Congenial Light

Congenial Regular

Congenial Medium

Congenial Bold

Congenial Black

Gilroy

Secondary Font

Adds a touch of premium and casual feel to the brand. Gilroy complements Congenial by providing a clean and modern look that enhances the overall aesthetic.

Font Weight

Gilroy Light

Gilroy Regular

Gilroy Medium

Gilroy Semibold

Gilroy Bold

Are you

Nuts
ss....

Are you

Nutss....

Healthy

Snacks

Yummy Treats

Natural

Spices

Are you

Nuts
ss....

Are you

Nutss....

Healthy

Snacks

Yummy Treats

Natural

Spices

Circular shapes are used consistently across all brand materials, from posters and banners to business cards and packaging, maintaining a cohesive and playful identity. This approach reinforces the brand's joyful and engaging essence.

Circular Shapes
Crafting a Playful Identity

Brand Layout & Graphics

The use of circular shapes forms the backbone of the brand's visual layout, ensuring that the playful nature is consistently reflected across all touchpoints.

Expressing
the Unique Flavour

Logo Descriptor and Tagline

Logo Descriptor

The descriptor emphasizes the experiential and unique aspect of the store, inviting customers to savor and enjoy their visit.

Tagline

The tagline highlights the variety and exploratory nature of the brand, encouraging customers to discover and enjoy a wide range of healthy snacks. It reflects the brand's commitment to offering an adventurous and delightful snacking experience.

Summing Up the
Essence of Brand Identity

Conclusion

The brand identity of Tajriba is meticulously crafted to reflect the themes of wholeness, discovery and balance. Through the use of circular motifs, vibrant colors, and playful typography, Tajriba creates a cohesive and engaging visual identity.

This identity not only highlights the brand’s commitment to quality and inclusivity but also ensures that every aspect of the brand reflects its core values, creating a memorable and distinctive presence in the market.