Healthier lifestyle : People are becoming more aware of the impact of chemicals on their health and are choosing natural options.
Environmental concern : The global push for sustainability has made people more conscious of the environmental impact of products.
Ethical consumption : People are becoming more mindful of the ethical treatment of workers and animals in the production of goods.
Trust in transparency : Consumers are demanding more transparency from brands, particularly in regards to their environmental and social impact.
Increased accessibility : The availability of natural and eco-friendly products has increased, making them more accessible and affordable for everyone.
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