Unlike traditional sales or marketing campaigns, brand campaigns focus on shaping perceptions, emotions, and associations around a brand....

Have you clearly defined the reason your company exists beyond just making money? This is known as your brand purpose. But does focusing...

Innovation : Nike has always been at the forefront of innovation in the shoe industry. From the development of their signature Air...

Emotions play a huge role! Here are the top 5 reasons why people choose based on emotions: Emotions drive impulse buying - we often make...

Here are the top 5 reasons: Quality concerns - cheaper products are often perceived as being lower quality. Fear of regret - people often...

In the coming years, it's likely that we'll see more and more brands entering the metaverse - a shared virtual space where users can...

Simplifying your offer can lead to more profits in several ways. One reason is that it can help you attract and retain more customers....

It's true! Here are a few ways that your identity can impact how people perceive your brand: Gender : Studies have shown that people...