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Base Brand Consulting
Mar 19, 20241 min read
What's driving the purchasing decisions of new age consumers?
Convenience : The rise of e-commerce and delivery services has made shopping more convenient than ever before. Sustainability : A growing...
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Base Brand Consulting
Mar 19, 20241 min read
Growing demand for natural, sustainable brands. Learn why.
Healthier lifestyle : People are becoming more aware of the impact of chemicals on their health and are choosing natural options....
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Base Brand Consulting
Mar 19, 20241 min read
The jewellery gifting industry holds great promise for growth and expansion.
Here are some factors contributing to its potential: Increasing consumer spending : As disposable income continues to rise, consumers are...
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Base Brand Consulting
Mar 19, 20241 min read
Breaking the mold: Embracing innovation in the Kerala Garment Industry.
Kerala, with its large and diverse consumer market, offers several branding opportunities for garment brands. Some of these include:...
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Base Brand Consulting
Mar 19, 20241 min read
Consider avoiding these Mistakes while Selling Premium Products.
Underestimating the value of your product : Don't sell yourself short. If you have a high-quality, premium product, make sure to...
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Base Brand Consulting
Mar 19, 20241 min read
Why competition is your biggest profit killer?
Are you struggling to maintain your profit margins in a competitive market? If so, you're not alone. In today's fast-paced business...
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Base Brand Consulting
Mar 19, 20241 min read
5 Clear Signs Your Brand Needs Attention.
1. Neglected Foundation When you're not actively upholding your brand's purpose, vision, and values, you risk losing your brand's essence...
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Base Brand Consulting
Mar 19, 20241 min read
Are you leading with a vision or leading with the product?
Innovative brands begin with a bold vision. These brands start with a guiding vision that fuels innovation, purpose, and lasting impact....
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